• Sign displayed at screening of documentary and exhibition of photographs

• Static front for parent company
• Directs users to child companies

Live Site: www.PxTx.biz

• Logo embodies elements of Linked Hands name and mission
• Symbols are universal and easy to recognize
• Bright colors attract attention, distinguish from other logos
• Vector logo can be adapted to suit any size document

See how this logo was created: Design Process

• Mock-ups depict how the site will look when it goes live
• Design uses few images, and is almost entirely CSS-based

See how this site was created: Design Process

Building a website has multiple steps. The first step is information gathering, which will be discussed in another article. Here, I’m going to display the many revisions the design itself can go through.

The Recession Project is an internet start-up that will be based off a user community. They knew what they wanted to appear. They just weren’t sure how to display it.

I began by creating a mock-up, based on knowledge of the client’s preferences. The front page needed to immediately inform users what the site did. This lead to placing snippets of content on the front page.

On the left is a visual display, using clip-art, screenshots, and dummy text to simulate the look of a finished page. On the right is a “wireframe,” where the page is broken into defined areas and labeled.

After re-evaluating their timeline, the client asked to see a simpler layout that could be employed more quickly.This design was based on a paper mounted inside a black presentation folder. Again, the wireframe breaks down the elements shown in the mock-up.

Unsatisfied with this hastily put together design, I put some more thought into an idea that had been brewing in the back of my mind and produced this:

The client loved it, and this became the working model. The front page became a compilation of links designed to help users ‘dive in’ to the content, rather than trying to display all the content at once.

I then worked with the client to alter the color scheme. The grays and silvers above felt flat, so we tried adding color. Unfortunately, most colors clashed with the bright red of the new logo, or made it difficult to read. After much trial and error, we agreed that darker was better, and settled on a rich ink blue.

This final color scheme and layout was readable, pleasing to the eye, and unique. It requires few images to run, and is based almost solely on CSS coding, making it extremely flexible. The design is being adapted for the Drupal environment.

• Simple, easy to read design
• Uses same elements as the website Sreya’s Pocket

• Vector design is re-sizable
• Made of simple elements that can be reconfigured to suit project

• New logo brands company, updates style
• Art by Nan Melville

• Calendar featuring the artwork of Nan Melville
• Images compiled, optimized, and arranged

• Standard brochure format, double-sided, 6 panels
• Utilizes elements of the company logo
• Vector-based design
• Elements transfer easily to other print and digital items

Part of the CPG Design Set